Port of Auckland
Returning Mana to the Port
Strategy
Naming
Social
PR
Brand re-design
Internal Comms
Website
Create a modern, contemporary rebrand that maintains the existing logo, but develops the design framework to include more elements of Te Ao Māori while acknowledging Port of Auckland’s past, present, and future.
Reach
8.2m
Cultural guidance
Dr Pouroto Ngaropō
cultural adviser and partner throughout the project
Consultation
62
stakeholders consulted throughout the identity development process
