New Zealand Thoroughbred Racing
The Grand Tour
Concept Lead
Event Build
Artist Engagement
National Activation
Sponsorship Negotiation
Drive a positive shift in perception for racing,
through repositioning the excitement of a raceday and creating unforgettable experiences on-course.
Attendees
100,000
Nationally
Managing
Multiple
stakeholders and agencies
Feedback
80%
Positive for on-ground activation
